Blog Task 5: An Advertisement Campaign for UNIQLO
For this blog task, we were asked to create an advertisement campaign of any brand choice. We decided to choose UNIQLO since the brand is quite an outstanding brand in Malaysia, though it is originally from Japan.
UNIQLO is a subsidiary of Japanese leading companies “fast retailing co. ltd.”. It was born under the name of “unique clothing warehouse” in a town called Hiroshima. The company got its now iconic brand name from a blunder during its registration. Tadashi Yanai embraced this unfortunate typo and promptly changed the name of the store to its current iteration “UNIQLO”. From its humble beginnings to the once small business has evolved over the years into one of the industry juggernauts in fashion retail. However, despite its massive growth, the company remains firm to its Japanese roots and are a point of national pride across the country. Now sporting retailers amongst all major cities, UNIQLO seems poised to shake up the world of retail fashion like never before.
One of the most transformative years of a person’s life is during their teenage years. Therefore, we have decided to market our latest line of designer clothes exclusively to teenagers and young adults. We are seeing a boom in the popularity of “retro” clothing amongst the millennial. This can be a huge marketing opportunity for us as this year’s fashion line consists of vintage style clothes with a touch of modern sheik. Furthermore, we are seeing a trend in teenagers going for function over style as proved by the falling popularity of stylish but uncomfortable heels and the raising popularity of sneakers and sandals.
Our denim line of clothes will appeal to this practical audience due to the materials of toughness and comfort.
Written by Shain
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| Photo Taken and Edited by Kris Aiman Models are Hannah, Hezrina and Syazwina |
About UNIQLO
UNIQLO is a subsidiary of Japanese leading companies “fast retailing co. ltd.”. It was born under the name of “unique clothing warehouse” in a town called Hiroshima. The company got its now iconic brand name from a blunder during its registration. Tadashi Yanai embraced this unfortunate typo and promptly changed the name of the store to its current iteration “UNIQLO”. From its humble beginnings to the once small business has evolved over the years into one of the industry juggernauts in fashion retail. However, despite its massive growth, the company remains firm to its Japanese roots and are a point of national pride across the country. Now sporting retailers amongst all major cities, UNIQLO seems poised to shake up the world of retail fashion like never before. Our Target Audience
Age 15 to 25One of the most transformative years of a person’s life is during their teenage years. Therefore, we have decided to market our latest line of designer clothes exclusively to teenagers and young adults. We are seeing a boom in the popularity of “retro” clothing amongst the millennial. This can be a huge marketing opportunity for us as this year’s fashion line consists of vintage style clothes with a touch of modern sheik. Furthermore, we are seeing a trend in teenagers going for function over style as proved by the falling popularity of stylish but uncomfortable heels and the raising popularity of sneakers and sandals.
Our denim line of clothes will appeal to this practical audience due to the materials of toughness and comfort.
Our Inspiration
Our inspiration came from the fashion style of early 1970s musicians such as Jimi Hendrix, Janice Joplin and Jim Morrison. It was a time when aged denim was something that every outfit needed to fulfil that generations hipness quota. We were struck by the hip yet functional looks that these stars sported. It struck us that we could capitalize on the fever for retro style clothing amongst the youth by introducing the most retro material back into the forefront of fashion. We aim to make a statement that denim is not dead by running marketing denim jackets and jeans as the ultimate symbol of retro sheik.Written by Shain
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